Shooting television commercials, planning parties for movie stars, being the spokesperson for a top government or business leader, or promoting a brand new industry (like computers, 12 years ago)...all of these are possible within the world of advertising and public relations. Although everyone knows what an ad is, few know the many careers that surround it (jingle writing, media buying, research, graphics, etc.) And even though the term public relations conjures up images warm and fuzzy, it is the public relations professional who helps an organization to communicate in order to achieve its mission and goals. The department has three student clubs: AdFed/International Advertising, AWC, and PRSSA.