Click here to download the "ICAP Professional Project Guidelines and Checklist"
Click here to download the "Professional Project Form"
Click here to download the "ICAP Tracksheet"
Gone are the days when a company determined where,
when, and how it sold its product (the original black,
model T, Ford). Consumers and/or publics now access
information on demand. They seek out the products,
services and information that interest them. This
approach revolutionized how companies marketed to
their customers. For most companies to win, they replaced
outdated mass-marketing tactics with a targeted, customer-focused
approach.
That approach is called integrated
marketing communications (IMC), and it is a customer-focused,
data-driven method of communicating with consumers
and publics. IMC -- the management of all organizational
communications to build positive relationships with
customers and other stakeholders -- stresses communication
to the individual by understanding needs, motivations,
attitudes, and behaviors. It is an interdisciplinary
program that emphasizes strategic planning and the
integration of marketing communications and all communications
tools. IMC continues to be an evolving concept.
The SJMC program continues to evolve
based on the development of IMC and the needs of the
marketplace
ADV 6805 |
Creative Advertising & Public
Relations Execution |
(3) |
MMC 5445 |
Applied Research Methods in the Mass Media |
(3) |
MMC 6402 |
Theories of Mass Communication |
(3) |
MMC 6503 |
The Literature of Integrated Communication |
(3) |
MMC 6635 |
Contemporary Issues in Mass Communications |
(3) |
PUR 5406 |
Multi-Cultural Communication |
(3) |
PUR 5607 |
Advertising & Public Relations Management |
(3) |
PUR 5806 |
Integrated Communications: Account Planning |
(3) |
PUR 6935 |
Advanced Advertising & Public Relations
Seminar |
(3) |
Two (3) credit electives in: marketing,
management and/or behavioral theory, chosen in conjunction
with the graduate coordinator.
In addition to the above requirements each student
must complete a Professional Project or Thesis.
For more information you may go to the Graduate
Program Page or send an email fisker@fiu.edu.
