Integrated Communications Advertising & Public Relations (15 Credits)

ADV 6805 Creative Advertising and Public Relations Execution (3 Credits)
PUR 5602 Integrated Communications Pro Seminar (0 Credits)
PUR 5607 Advertising and Public Relations Management (3 Credits)
PUR 5806 Integrated Advertising and Public Relations, Planning and Evaluation (3 Credits)
Plus any two of the following:

MMC 5445 Applied Research Methods in the Mass Media (3 Credits)
MMC 6635 Contemporary Issues in Mass Communication (3 Credits)
PUR 5406 Multi-Cultural Communication (3 Credits)
PUR 6935 Advanced Advertising and Public Relations Seminar (3 Credits)