Google/YOU TUBE VS. TV ADVERTISING

Gaston Taratuta, president, Internet Media Services
Monday, November 6 at 5 p.m.,
ACI Room 194, FIU North Campus

Gaston Taratuta, an FIU alum and online media expert, will discuss the current Youtube.com craze and the ABCs of online marketing. Taratuta is president of Internet Media Services (IMS) which represents Brazil's largest newspaper, Folha, as well as UOL, Latin America's largest Internet service providers. IMS also provides a range of cross-media solutions for Visa, Marriott, Yahoo!, Microsoft, Apple, Delta Airlines, Dell and Hertz.

Eyes on the Prize

Callie Crossley, producer
Monday, November 13 at 6:30 p.m.
Tuesday, November 14 at 12:30 p.m.

On Monday, award-winning documentary producer Callie Crossley, one of four producers of "Eyes on the Prize" and a veteran of ABC and WGBH in Boston, will meet with a select group of broadcast journalism majors to discuss "Eyes on the Prize" and help students become more savvy about the communications industry on issues such as race, gender, media bias, and where real media power lies. On Tuesday, Crossley’s presentation will include clips from "Eyes," the documentary on the civil rights movement, which has been out of print for almost ten years and was re-released this month.

Media Madness

Bryant King, group media director, Crispin Porter + Bogusky
Monday, November 20 at 5 p.m.,
Mary Ann Wolfe Theater, FIU North Campus

Bryant King will dazzle the audience with his knowledge of new media and its impact on the industry. King will discuss specifically what Crispin, Porter + Bogusky is doing to stay ahead of the trends and creatively break through the clutter. CP+B clients include Burger King, Volkswagen, Coca-Cola, Virgin Atlantic Airways and Miller Lite. This event is presented by the FIU School of Journalism and Mass Communication in cooperation with Adscene and the Advertising Education Foundation.

FUTURE OF COMMUNICATIONS IN A CONVERSATION AGE

Louis Capozzi, chairman emeritus, PRCC Group
Monday, February 26 at 5 p.m.,
Mary Ann Wolfe Theater, FIU North Campus

By now it's conventional wisdom: The decline of advertising effectiveness, increasing audience skepticism, unbelievable noise levels and the 24/7 realities of the Internet have all converged to redefine marketing. It's about "conversation,'' not "control.'' And advertising alone doesn't do it - a "holistic'' approach is required. So, how do you win in this new “conversation age”? Capozzi will explain how to use current strategies with much less emphasis on “controlled communications.”