To graduate broadly educated, critical thinkers, particularly Hispanic-oriented communications professionals, who can understand, analyze and interpret multicultural health, social, economic and environmental issues across the globe in general and to the people of the Americas in particular.

The School of Journalism and Mass Communication advances the university’s mission of teaching, research and service by doing the following:

1. Providing a supportive student learning environment for the basic skills necessary to meet professional requirements of communication in a multi-cultural world through journalism, advertising, public relations, television, and emerging media; this includes oral and written communication skills and the ability to work in a team environment;
2. Assuring that our students understand the social, ethical, economic, philosophical, and political aspects of the communication professions in the diverse U.S. and international markets;
3. Graduating students who are a) broadly educated, demonstrated by a grasp of the liberal arts, with an appreciation of the value of wide-ranging knowledge including some comprehension of a specific field outside of communication b) knowledgeable about the theory and practice of communications, with an emphasis on writing skills and c) specifically proficient in Hispanic-oriented communications in the U.S. and the Americas.
4. Producing alumni who can interpret the complexities of the modern world and, using multiple communications techniques, effectively communicate this information to targeted audiences, particularly Hispanic-oriented publics in the U.S. and the Americas.
5. Providing professional training in communication for both the local and international communities, with a particular emphasis in training communications students of the Americas.